Semalt Expert: Playing SEO Games
Alexander Peresunko, the Semalt Customer Success Manager, says that if you want to drive organic traffic to your site, your SEO game should be to the point. Various people, however, believe that images are not as important as the content. Users who search for pictures on Google, Bing, and Yahoo will click on your image and will read your story if the images are properly optimized. Data reveals that websites with optimized pictures drive more traffic from Google and other search engines than the sites with useless and meaningless pictures.
1: Choose The Right Images: Selecting compelling and relevant pictures is essential. Just like you focus on writing quality content, you should use suitable and beautiful images to bring in SEO traffic. Make sure all of your pictures are engaging enough to attract a large number of visitors. When the visitors spend more time on your site and click on the images or links, all of their visits will be recorded by Google Analytics.
2: Properly Source Your Pictures: Believe it or not, but proper sourcing of images is the key to a successful website or blog. You should legally source your photographs and make sure they are copyright-free. Using a photo that you didn't get permission for is a big mistake, and the chances are that you will be caught sooner or later. Shutterstock and GettyImages are two reliable sources to access copyright-free pictures. Google image search is the place where people can check if their images have been used by someone else or not. It's an excellent tool to catch catfish, and you can report about them to Google. So where are the best places to source images? Here are some of our favorites: Bigstock is a popular go-to option for stock pictures. You can also try Twenty20, where it's possible to find stock photos on a regular basis. Unsplash is famous for its gorgeous stock photos that you've never seen, and the best part is that these pictures are 100$ free for users.
3: Upload Your Images: When it comes to uploading the photos, you should use proper keywords in the image name. You should also use hyphens instead of underscores to name your photos. You should pay utmost attention to the size of your images. It is one of the main things that Google considers while ranking website in its algorithm. Google's algorithm provides the best experience for users, so sites with proper images will be shown up quickly.
4: Place the Images Strategically: Photos can do more for your website than conveying information and making your content visible in the search engine results. Quality pictures are as important as quality content as they help improve your page's appeal and decrease the bounce rate to a great extent. It's important to place the photos strategically, ensuring that your site is better ranked in the search engine results.
5: Keyword Optimized Title Tags: Last but not the least, you should focus on keyword optimized title tags and use them in all of your images. The title tags come after the alt text in the tag section of a picture. It's important to use keywords to help your image get optimized in a better way. Using keywords in the image metadata is also very important. We are sure that this guide will give you a better understanding of how to optimize the images for Google, Bing, and Yahoo.